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  N° 2007-06 CEPII Working Paper
May 2007
Specialisation across Varieties within Products and North-South Competition
Lionel Fontagné
Guillaume Gaulier
Soledad Zignago
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Recent developments in trade theory and related empirical studies have drawn a revised picture of trade patterns that is refreshing our understanding of North-South competition: international specialisation has been proved to take place within products, across varieties, rather than across products or across industries. On average, Japanese unit values (values/quantities) for instance are 1.4 times higher than for Brazil, 1.9 times higher than for India, and 2.9 times higher than for China, for the same products, shipped to the same markets, within the same year (2004). Systematising this repeated empirical evidence, we ask here what are the precise patterns regarding the specialisation of countries within products and across varieties and what are the determinants of such specialisation. Better understanding such trade patterns helps to clarify the challenges for policy posed by the emergence of competitors in the South, covering the whole range of traded products.
Our value added is twofold. Firstly, we use BACI, the new CEPII data base of world trade covering the largest available set of countries over a decade at the most detailed level of the product classification. BACI reconciles the declarations of trading partners to the United Nations (COMTRADE), extracting trade costs from unit values of imports, and correcting for the quality of the declarations. We consider varieties of products inside each heading of the 6-digit level of the harmonised nomenclature, which comprises some 5,000 products. Secondly, we take advantage of this extensive coverage to systematically address the determinants of specialisation using a 10 year panel of 163 countries and 25 manufactured sectors. The latter exercise, thanks to the presence of developed and developing importers in the data set, enables us to separately identify the role of quality in North-North, North-South, South-North and South-South trade relationships.
Our results point to four stylised facts. Firstly, the similarity of exports between North and South is much more limited when we consider differentiated varieties than when industries are considered. Secondly, and this generalises Schott’s (2004) findings , the unit value (value divided by quantity) of exported products to a certain market varies with the level of development of the exporter. Thirdly, and according to the role played by traditional determinants of specialisation now operating across varieties, the observed redistribution of market shares at the world level has been especially detrimental to advanced economies for low unit value varieties, while the EU has better resisted competition in high unit value varieties, in particular in consumer goods. Fourthly, we use a gravity equation controlling for the supply and demand side determinants considered in the literature to explain the bilateral trade in varieties among developing and developed economies.
On the basis of such detailed and systematic empirical evidence regarding the specialisation of countries within – rather than between – products, we ask whether the fears raised by North-South competition are exaggerated. China may be exporting under quite as much product headings as Germany, but at the most detailed level of the international classification of products, varieties exported by Germany and China are not in direct competition since their prices are too different. And if workers in the North and the South hardly compete on the same varieties, the link between trade and factor prices is somehow weakened. Our analysis confirms that advanced economies are keeping an advantage, or are suffering a lesser disadvantage, in the upper market segment. The bottom line of this reasoning is that North and South are not competing head on within industries; However such a conclusion should not hide the plausible domestic impacts of a systematic repositioning on up market varieties by advanced economies.
Non-technical summary
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non-technique
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Product Trade; Export Unit Values, Vertical Differentiation Keywords
F1, F4 JEL classification
   
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